In the modern (business) world, happiness is often surrounded by myths. Much of our understanding of what happiness is and where to find it is distorted. How do we bring happiness to life at home, work, society and across the world, if we don’t know what we are looking for?

According to Mo Gawdat, Executive at Google X and author of Solve for Happy. The answer lies in the qualities: to view life through a clear lens, to dispel the six illusions that cloud our thinking; overcome the seven brain’s blind spots; and embrace five ultimate truths. When you know what you’re looking for, the quest becomes easy.

You are invited!

To join this unique Action for Happiness event with:

One-day ‘Solve for Happy’ Experience
Saturday, 9 September 2017

Registration starts 9.00 am – Event ends 6.00 pm

Come join

This one-day LIVE experience with Mo Gawdat to discuss the core fundamentals of the book ‘Solve for Happy’ – De logica van geluk – with a lot of time for Q&A, friendly interactions, fun and quality time with like-minded people.


Your investment

Your investment for this ‘Solve for Happy’ experience is € 179,- this includes drinkes, lunch and a copy of the Dutch translation of ‘Solve for Happy’ (De logica van geluk). There are only 200 tickets available. Given our highly appreciated guest, we expect to be sold out within the next weeks.

For whom?

‘Solve for Happy ’ is intended for forward-looking people, be it leaders, entrepreneurs or professionals who:
• Want to develop their self-awareness and skills
• Want to increase happiness, engagement and contentment
• Want to create a culture where people give their best
• Want their companies to add value to global happiness


VIP Tickets:

There are also 20 VIP tickets available à € 299,- VIP’s get front row places and are invited to join us for an enjoyable dinner afterward. If you’re  interested in a VIP ticket please send your email to


Masterclass Hapiness & Innovation
Sunday, 10 September 2017

Registration starts 9.30 am – Masterclass ends 2.00 pm

How can we build Global Happiness?

We invite you to join us for the Masterclass Happiness & Innovation and explore the question: ‘how can we build global happiness’ with Mo Gawdat in a participatory and creative way. We have a long way to go before we can fulfill this mission, so today it’s really an ambition. During this Masterclass we use the blueprint for X moonshot: look for the intersection of a big problem, a radical solution, and a breakthrough.


Your investment

Your investment for this Masterclass is € 325,- this includes drinks, lunch and a copy of the Dutch translation of ‘Solve for Happy’ (De logica van geluk). There are only 30 tickets available.

Invitation only event

The Masterclass Happiness & Innovation is an invitation only event, as we want to be able to put together a really interesting group of people.

To be considered you need to send your motivation to (before 30 August). By sending your motivation, your will be added to the list of people who will be considered for the Masterclass Happiness & Innovation guest list.

– Mo Gawdat –

Mo Gawdat is the Chief Business Officer at Google [X], an elite team of engineers that comprise Google’s futuristic “dream factory”. They lead projects that will reinvent the way things are and deliver a radical, ten fold -10X- improvement, known as: ‘moonshots’.

Mo is also the author of ‘Solve for Happy: Engineering Your Path to Joy’ (2017). Through his 12 year research on the topic of happiness, he created an algorithm and a repeatable well-engineered model to reach a state of uninterrupted happiness regardless of the circumstances of life. Mo’s happiness model proved highly effective. And, in 2014, was put to the ultimate test when Mo lost his son Ali to preventable, medical error during a simple surgical procedure. ‘Solve for Happy’ is the pillar for a mission Mo has committed to as his personal moonshot, a mission to deliver his happiness message to 10 million people around the world.

Solve for Happy the book

The Equation of Happiness

The Mission
– 10 Million Happy –

By Mo Gawdat: the book ‘Solve for Happy’ is my attempt to fulfill the task assigned to me by my happiness idol, my wonderful son, Ali.

My hope is that by sharing his message -his peaceful way of living- I may be able to honor his memory and continue his legacy. I tried to imagine the positive impact spreading this message could create, and I realized that maybe it is not for nothing that I have a high-profile job with global reach. So I took on an ambitious mission: To help ten million people become happier, a movement (#10millionhappy) that I ask you to join so that together we can create a small-scale global pandemic of Ali-style joy. For as long as I live, I will make global happiness my personal mission, my moonshot for Ali.

Six Things That Make This Live Event Unique


LIVE experience
with Mo Gawdat

Mo Gawdat is a remarkable thinker with an intrinsic driven, highly ambitious mission, a strong charismatic leader with a ‘street fighter’ mentality and a good person to hang out with. Experience Mo Gawdat live will reshape your thinking for ever.


We’re On This Mission

Become a member of our active movement and meet like-minded people. Join our shared mission to create a happier and more caring world. Or like Mo Gawdat says: “to create a small-scale global pandemic of Ali-style joy.” #10millionhappy


Mo Gawdat Birdges
Logica And Happiness

As an engineer, Mo Gawdat was trained to think logically. So obviously, he’s applied that same engineer’s mind to studying and teaching happiness principles. Which means that he not only teaches his equation of happiness, but he also gives you a logical explanation so you can thoroughly be convinced of the logic behind it.


Powerful Tools And
Real World Practices

You’ll discover that this event is packed with not just in-depth lectures, but also practical tools and resources for you to use in the real world. They come from Mo Gawdat’s personal life experiences as well as from his countless hours of (science proved) research.


Introduction Of
The 675 Model

Create your breakthrough and reshape your life. Mo Gawdat designed the 675 model and take you step by step through his model. Learn how to see through the 6 grand illusions, how to fix the 7 brain defects and how to anchor yourself in 5 ultimate truth.


We’re Making This Affordable
For Everyone

We believe that education of happiness should be accessible to everyone, regardless of their economic circumstances. If you are interested to join this event but can not afford a ticket please send an email to and we will contact you to find a donation of your choice.

Location: Amsterdam

Due to the huge interest in this event, we are looking for a location where an even larger group of people can experience this unique event. Currently we are talking to two unique locations in Amsterdam. We soon will announce the exact location in Amsterdam.


Does your company or organisation want to support our mission and be part of this Action for Happiness Live Event?

We love to hear from you!


EHERO logo
Schermafbeelding 2017-06-13 om 18.57.50

Meet The Initiator

Asha Lalai is a social-driven entrepreneur with the higher purpose of increasing awareness about the highest level of human growth: happiness. Asha has been an independent advisor since 1998 to entrepreneurs and leaders on personal & business growth. As part of this role, she works on happiness related projects in the field of business & human development. Asha has been appointed by Professor Lord Richard Layard and dr. Mark Williamson of the worldwide Action for Happiness organisation to serve as the founding director of Action for Happiness Nederland.

About Our Events

We aim to organise events around relevant topics in the field of Happiness that contribute: to the personal and professional development of (young) professionals, leading thinkers and doers, exceptional and curious people with a wish to be the change they want to see in the world. We want to inspire them to collaborate, become part of the Action for Happiness movement and join us on a shared mission to create a happier and more caring world, together.

“Happiness is greater than or equal to your perception of the events in your life, minus your expectation of how life should behave.”

~ Mo Gawdat

Kom ook in actie!