You are invited!

We are so excited to invite you to Mo Gawdat’s FIRST and unique FULL DAY ‘Solve for Happy’ performance in the Netherlands.

In the modern (business) world, happiness is often surrounded by myths. Much of our understanding of what happiness is and where to find it is distorted. How do we bring happiness to life at home, work, society and across the world, if we don’t know what we are looking for?

According to Mo Gawdat, Executive at Google X and author of Solve for Happy. The answer lies in the qualities: to view life through a clear lens, to dispel the six illusions that cloud our thinking; overcome the seven brain’s blind spots; and embrace five ultimate truths. When you know what you’re looking for, the quest becomes easy.

– Mo Gawdat –

Solve for Happy the book

Mo Gawdat is the Chief Business Officer at Google [X], an elite team of engineers that comprise Google’s futuristic “dream factory”. They lead projects that will reinvent the way things are and deliver a radical, ten fold -10X- improvement, known as: ‘moonshots’.

Mo is also the author of ‘Solve for Happy: Engineering Your Path to Joy’ (2017). Through his 12 year research on the topic of happiness, he created an algorithm and a repeatable well-engineered model to reach a state of uninterrupted happiness regardless of the circumstances of life. Mo’s happiness model proved highly effective. And, in 2014, was put to the ultimate test when Mo lost his son Ali to preventable, medical error during a simple surgical procedure. ‘Solve for Happy’ is the pillar for a mission Mo has committed to as his personal moonshot, a mission to deliver his happiness message to 10 million people around the world.

The Mission
– 10 Million Happy –

By Mo Gawdat: the book ‘Solve for Happy’ is my attempt to fulfill the task assigned to me by my happiness idol, my wonderful son, Ali.

My hope is that by sharing his message -his peaceful way of living- I may be able to honor his memory and continue his legacy. I tried to imagine the positive impact spreading this message could create, and I realized that maybe it is not for nothing that I have a high-profile job with global reach. So I took on an ambitious mission: To help ten million people become happier, a movement (#10millionhappy) that I ask you to join so that together we can create a small-scale global pandemic of Ali-style joy. For as long as I live, I will make global happiness my personal mission, my moonshot for Ali.

Now Mo Gawdat personally calls on you to join him on his mission #10millionhappy

Full day ‘Solve for Happy’ Experience
Saturday, 9 September 2017

Come join

This event is the only event where Mo personally takes a FULL DAY to share the underlying reasons for human suffering. Using an engineering approach to logic and problem solving, he proposes a “happiness equation”. He’ll share concrete science, logic and a series of practical activities to help you explore how the concepts apply specifically to you. This is a unique chance to interact with him and explore his life-changing insights about how to live a happier life.

This event is based on his book, ‘Solve For Happy’. With a lot of time to discuss on the core fundamentals of the book, Q&A, friendly interactions, fun and fundamental quality time with like-minded people.


For whom?

‘Solve for Happy ’ is intended for forward-looking people, be it leaders, entrepreneurs or professionals who want to:
• develop their self-awareness and skills;
• increase happiness, engagement and contentment;
• create a culture where people give their best;
• add value to global happiness.


We’re making this affordable for everyone

We believe that education of happiness should be accessible to everyone. This is why we don’t charge hundreds of euros. Your TICKET for this FULL DAY EXPERIENCE is € 179,- excl BTW.

With your ticket, you receive: coffee and tea during the whole day, a healthy lunch, drinks and snacks and a FREE copy of the Dutch translation of ‘Solve for Happy’ (De logica van geluk). This is your best deal ever! Limited seating available: there are only 150 tickets available. Given our highly appreciated guest, we expect to be sold out within the next weeks.

Saturday, 9 September 2017

9:00 – 9:20 Registration
9:30 – 9:40  Welcome by Asha Lalai, Introduction Mo Gawdat
9:40 – 10:50 The Story of ‘Solve for Happy’
10:50 – 10:55 Experience
10:55 – 12.05 The Truth About Happiness
12:05 – 12:50 Lunch break

12:50 – 14.10 The Illusion of Thought
14:10 – 14:15 Experience
14:15 – 15.35 The Illusion of Controle
15:35 – 15:40 Experience
15:40 – 17.00 The Seven Blind Spots
17:00 – 17:05 Closing by Asha Lalai

17:05 – 18.00 Drinks, Snacks and Book Signing

Entertainment Performance

Brian Sporkslede:
A soul and jazz singer with a crisp baritone voice. He feels and expresses with integrity the words of the songs of his choice.


Six Things That Make This Live Event Unique


LIVE experience
with Mo Gawdat

Mo Gawdat is a remarkable thinker with an intrinsic driven, highly ambitious mission, a strong charismatic leader with a ‘street fighter’ mentality and a good person to hang out with. Experience Mo Gawdat live will reshape your thinking for ever.


We’re On This Mission

Become a member of our active movement and meet like-minded people. Join our shared mission to create a happier and more caring world. Or like Mo Gawdat says: “to create a small-scale global pandemic of Ali-style joy.” #10millionhappy


Mo Gawdat Birdges
Logica And Happiness

As an engineer, Mo Gawdat was trained to think logically. So obviously, he’s applied that same engineer’s mind to studying and teaching happiness principles. Which means that he not only teaches his equation of happiness, but he also gives you a logical explanation so you can thoroughly be convinced of the logic behind it.


Powerful Tools And
Real World Practices

You’ll discover that this event is packed with not just in-depth lectures, but also practical tools and resources for you to use in the real world. They come from Mo Gawdat’s personal life experiences as well as from his countless hours of (science proved) research.


Introduction Of
The 675 Model

Create your breakthrough and reshape your life. Mo Gawdat designed the 675 model and take you step by step through his model. Learn how to see through the 6 grand illusions, how to fix the 7 brain defects and how to anchor yourself in 5 ultimate truth.


We’re Making This Affordable
For Everyone

We believe that education of happiness should be accessible to everyone, regardless of their economic circumstances. If you are interested to join this event but can not afford a ticket please send an email to and we will contact you to find a donation of your choice.

Masterclass Happiness & Innovation
For Leaders, Executives, Bright Thinkers and Doers
Sunday, 10 September 2017

Masterclass Happiness & Innovation
Sunday, 10 September 2017

We invite you to join us for the Masterclass Happiness & Innovation and explore the question:

How to bring happiness to life at work and change the world?’


For whom?

This Masterclass is intended for forward-looking leaders, executives, bright thinkers and doers who want to:
• develop their self-awareness and skills;
• increase happiness, engagement and contentment;
• create a culture where people give their best;
• add value to global happiness.


Your investment

Your investment for this Masterclass is € 325,- this includes drinks, lunch and a copy of the Dutch translation of ‘Solve for Happy’ (De logica van geluk). There are only 20 tickets available.


The Masterclass Happiness & Innovation is an invitation only event, as we want to be able to put together a really interesting group of people.

To be considered you need to send your motivation to (before 3 September). By sending your motivation, your will be added to the list of people who will be considered for the Masterclass Happiness & Innovation guest list.

Sunday, 10 September 2017

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09:30 – 09.50 Registration
10:00 – 10:05 Welcoming
10:05 – 11:05 Key Note by Mo Gawdat
11:05 – 11:15  Today’s Goals and the Rules of Engagement
11:15 – 12:00 Exploring & Identifying the Problems
12:00 – 12:45 Bringing Solutions to Table
12:45 – 13:00 Break
13.00 – 13.15 Sharing is Caring
13.15 – 13.45 Make it tangible: Working on Actions
13.45 – 14.00 Closing by Mo Gawdat

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Jasper Mutsaerts: After working as a strategy consultant, Jasper co-founded three enterprises. Nowadays, Jasper contributes to solving societal challenges by coaching and training social entrepreneurs, he has worked with 150+ social enterprises so far. He supported Action for Happiness during their launching phase and currently serves as their ambassador.



Anthony Meyer zu Schlochtern: I feel very honored to be co-leading the Masterclass ‘Solve for Happy’. During my studies and earlier ventures I was continuously amazed on how much projects failed and how everyone was OK with that. I wanted to change this and what is a better way to do this, than starting a company. Nowadays, I’m specialized in innovation strategy and execution. Together with our clients we bring new products, services and processes to the market, while empowering them with a new ‘happy’ mindset and way of working. Hope to meet you in person on the 10th of September!

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Bart van de Werf: I find joy in creating value and always seek the business potential in great ideas. My interests lie there where business, design and technology meet. Working with inspired and motivated people is what drives me.
I hope to make my employees the happiest employees in the world and its my mission to build a company that facilitates that. This journey turns out to be hard, full of screw ups and very tumultuous. I’m am pleased to share some of those experiences with other people that are trying to make the world a happier place in this Masterclass! 


Location: Tobacco Theater – Amsterdam City

This ‘Solve for Happy’ Event and the Masterclass Happiness & Innovation is being run in partnership with the Tobacco Theater. We welcome you in the atmospheric space of the Tobacco Theater in the City Centre of Amsterdam, Nes 75.

Ontwerp zonder titel(1)


Does your company or organisation want to support our mission and be part of this Action for Happiness Live Event?

We love to hear from you!

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Meet The Initiator

Asha Lalai is a social-driven entrepreneur with the higher purpose of increasing awareness about the highest level of human growth: happiness. Asha has been an independent advisor since 1998 to entrepreneurs and leaders on personal & business growth. As part of this role, she works on happiness related projects in the field of business & human development. Asha has been appointed by Professor Lord Richard Layard and dr. Mark Williamson of the worldwide Action for Happiness organisation to serve as the founding director of Action for Happiness Nederland.

About Our Events

We aim to organise events around relevant topics in the field of Happiness that contribute: to the personal and professional development of (young) professionals, leading thinkers and doers, exceptional and curious people with a wish to be the change they want to see in the world. We want to inspire them to collaborate, become part of the Action for Happiness movement and join us on a shared mission to create a happier and more caring world, together.

“Happiness is greater than or equal to your perception of the events in your life, minus your expectation of how life should behave.”

~ Mo Gawdat